Graphics & Illustrations
Visual messages with impact
Maximisation through minimisation
Graphics and illustrations simplify complex information, emotionalise messages and make communication more approachable.
Web Icons
Web icons are used to graphically visualise actions on the web. The KliK Foundation uses icons with outlines of 2 pixels. In exceptional cases, the icons are displayed inverted. The web icons appear in the colour 03.
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Vector graphics
Jede KliK Plattform hat ihre eigene Grafik. Diese erscheint jeweils in der entsprechenden Plattform Farbe und wird eingesetzt, um sich von den unterschiedlichen Programmen abzuheben. Die Grafiken können positiv auf weissem Hintergrund oder der KliK Hintergrundfarbe Petrol 13 verwendet werden. Negativ werden die Grafiken zwingend auf einem dunklen Hintergrund der entsprechenden Plattformfarbe verwendet. Eine Mischung der Plattformfarben ist nicht erlaubt.
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Internal programmes
The programme icons with the KliK K are used to indicate that it is a KliK Foundation programme. For internal programmes, the programme icon is displayed in white on a coloured background.
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External programmes
The programme icons are used in combination with an arrow to indicate that this is a partner programme that is not managed by the KliK Foundation. The programme icon is shown in colour 11 on a white background. The arrow appears in the colour 08.
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Illustrations
Illustrations can visualise complex issues and convey messages in a unique way. They can be combined with text, photos and other visual elements to create a coherent overall picture.
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KliK international
The KliK globe is used to identify the programmes in the international area. Here, the programmes are not differentiated by platform, but by their geographical location. The programmes are divided into the areas of Africa, Asia, Eastern Europe, SIDS (Small Island Developing States) and South America. Each region has its own icon in the form of a section of the world map.
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Flag Icons
The corresponding icon of a region is used in combination with the country flag to identify a programme in a country.
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