Logo
Central element
Central element of the visual identity
Our logo is an important part of our brand identity and represents our mission and values on a visual level. In the logos download area you will find all the high-resolution logos of the KliK Foundation in different formats and variations. Only authorized companies and institutions are permitted to use the trademark.
Logo with text
The logo with text addition is used when the Foundation is not mentioned anywhere else. Ideally, the 3-line version is used.
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Logo without text
The logo without additional text is used on all communication media where the Foundation is mentioned elsewhere (e.g. address block, title, in the text).Â
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Reduced logo k
The reduced logo is used to label brochures, images, social media posts etc. with the KliK K and thus lead to a clear identification of the company. It serves to communicate the brand identity and differentiate the company from others. The logo mark is an important part of the visual appearance of the KliK Foundation brand. It is not a substitute for the KliK logo.
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Logo for general communication about the Foundation
The logo with added text in the colour petrol is used for general communication about the KliK Foundation Switzerland. The logo with added text in the colour coral is used for general communication about the KliK Foundation internationally.
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There are two options for reproducing the logo and Foundation name: Normal case Complete logo incl. text addition. Logo without text addition in combination with full name in the editorial text is also permitted.
Logo for programme-specific communication
For programme-specific communication (depending on the target group and sector), the logo is used in the respective colour of the programme.
Positive
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Negative
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Black
The black logos are only used in rare exceptions when no other colours are permitted.
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Application
Protective space
The distances and proportions of the classic figurative/word mark are precisely defined and may not be modified. The protective space is at least the X-height of the logo.
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Positioning and size
The size and position of the logo depends on the format and content. The logo may be placed at the top left or bottom right, for example. Flush with the title or offset flush with the K element.Â
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